Pay-Per-Click (PPC) Advertising
Effective PPC Advertising Services
Enhance your online visibility and drive targeted traffic with Italia Designs' expert PPC advertising services. We specialize in crafting customized PPC campaigns tailored to boost your business's presence across various platforms. Whether you're aiming for immediate visibility on Google Search, engaging audiences through Display and Video Ads, showcasing products with Shopping Ads, or expanding reach via Social Media Ads, we've got you covered.
GOOGLE ADVERTISING
Types of Google Ad Campaigns
Google Ads offers a variety of campaign types, each designed to achieve different marketing objectives. Each type has specific formats, targeting options, and bidding strategies to help achieve various marketing goals such as brand awareness, lead generation, website traffic, or sales. Here are the main types
Pay Per Click (PPC): Advertisers pay each time someone clicks on their ad. These ads appear on Google search results pages when users search for specific keywords.
These ads appear on websites within the Google Display Network, which includes millions of sites, videos, and apps. They can be images, banners, or interactive ads.
These campaigns showcase product listings and are ideal for e-commerce businesses. Ads appear in Google Shopping, Google Search, and partner websites.
These ads promote mobile apps and are shown across Google Search, Google Play Store, YouTube, and the Google Display Network.
Automated campaigns designed for small businesses. Google automates much of the process, including ad creation and targeting.
Designed to drive offline store visits, these ads appear on Google Search, Maps, YouTube, and the Display Network.
Ads that appear on the YouTube home feed, Gmail, and the Discover feed on Google. These are visually rich ads intended to reach users during their discovery phase.
An automated campaign type that leverages machine learning to optimize performance across all of Google’s inventory, including Search, Display, YouTube, Gmail, and Discover.
Boost Your Business with Targeted PPC Advertising in Suffolk County
Discover the power of Pay-Per-Click (PPC) advertising to grow your local business. From Google Search Ads to Social Media Ads, our customized campaigns are designed to increase leads, sales, and brand visibility right here in Suffolk County, NY.
Partner with Italia Designs to explore to find the perfect fit for your business.
Google Search Ads
Appear at the top when local customers search.
Google Search Ads place your business in front of people actively looking for your services in Suffolk County. In fact, 46% of all clicks on Google go to the top 3 paid ads, making this one of the fastest ways to capture high-intent leads and drive real results.
Display Ads
Get your brand seen on popular websites. With Display Ads, your business can reach local audiences while they browse their favorite sites. These ads appear across over 2 million websites, reaching 90% of internet users — perfect for building brand awareness and staying top of mind in Suffolk County.
Social Media Ads
Reach local audiences where they scroll. With Social Media Ads on platforms like Facebook, Instagram, and LinkedIn, you can connect with customers right where they spend their time. Since 54% of social media users use these platforms to research products, it’s a smart way to build awareness, followers, and leads for your Suffolk County business.
Shopping Ads
Drive product sales with visual listings. Shopping Ads showcase your products with images, pricing, and store details directly in Google’s search results. They work — 76% of retail search ad spend goes to Shopping Ads because they consistently deliver better click-through rates and conversions for online and local Suffolk County shops.
Video Ads
Tell your story with eye-catching video. Video Ads let you engage local customers on platforms like YouTube and across the web. It’s no surprise that 95% of viewers retain a video’s message, compared to just 10% when reading text — making this a powerful way to connect emotionally and boost brand recall.
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Ready to take your brand to the next level? Contact us today to schedule a free consultation and start your project with Italia Designs.