The Results (2023 vs. 2024)
Sweet Success for a Local Festival with a Website Redesign That Delivered
Mattituck Strawberry Festival | Mattituck, NY
SERVICES PERFORMED
Website Redesign
SEO Copywriting
When the East End Lions Club approached Italia Designs Mattituck Strawberry Festival, one of Long Island’s most iconic annual events, organized by the Lions Club approached Italia Designs, they needed more than a fresh look — they needed a modern website and improved local SEO visibility, a digital presence that could grow with them.
Our team built a mobile-friendly, easy-to-navigate website that not only captured the spirit of the festival but also helped it rank better on Google. With a foundation of SEO best practices, improved structure, and optimized content, the site saw a major increase in traffic. The result? More clicks, more visitors, and more community buzz than ever before!
44,417
unique website visitors
69,436
total website sessions
45,423
organic google traffic
18,637
Direct website traffic
92%
increase in unique site visitors TYD
Italia Designs redesigned the Mattituck Strawberry Festival website with performance and usability at the core. From streamlined navigation and mobile-first functionality to SEO-optimized content and stunning visuals, every element was tailored to support traffic surges during festival season and throughout the year.
With comprehensive analytics in place, the festival team could finally see how visitors found the site, where they spent time, and what drove them to take action. The data revealed patterns. The insights shaped strategy. The results created real impact.
These analytics empowered the East End Lions Club to make smarter marketing decisions, increase festival attendance, strengthen local engagement, and most importantly — raise more funds to support the charitable mission that drives everything they do.
The Bigger Picture: A Local Tradition Meets Digital Strategy
This wasn’t just a redesign — it was a strategic transformation. With year-over-year growth in organic traffic, direct visitors, and engagement, the Mattituck Strawberry Festival now has a digital home that matches its in-person impact.
Whether they’re attracting local families, tourists, vendors, or sponsors, the festival’s website is now built to perform.