Joe Ingoglia founder and owner of Ingoglia Golf approached us this winter looking for a brand refresh. He felt his logo was outdated and was unhappy with the color palette.
We did a complete rebrand for Ingoglia Golf, starting with the logo and brand identity. Since Joe is the face of the brand and his expert instruction is what leave his clients coming back time and time again, we felt it was important to incorporate the initials in his name creating a unique, modern symbol.
We used a clean san serif font in two weights to separate “ingoglia” and “golf”. The symbol is a combination of the “i” in Ingoglia, and the “G” in Golf. The dot in the “i” is split into two triangles, each point representing a pillars of the business: Golf, Technology, Fact-based Instruction. The triangle is also a nod to the GASP System symbol. The symbol was designed to be a powerful emblem on any product or digital solution.
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Once the logo and color palette was established we built out elements of the brand including business cards, gift cards, letterheads, and more.
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The website was designed in Adobe XD and then brought to life in Wix Studio. It is fully responsive and incorporates a booking platform for clients to book and pay for sessions directly through the website.
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Once the website was launched, we developed a corresponding Ingoglia Golf Mobile App. Clients can now book sessions with ease on the go! The app is now live in the Apple App Store for iPhone users, and coming soon to the Google Play store for Android users.
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Is your company in need of a Brand Refresh? Start your project today!
Email: info@italiadesigns.nyc. Cell: 631-445-3675
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