Nike Reframes Tagline: A Lesson in Brand Identity Strategy
- Courtney Italia
- Sep 11
- 2 min read
The art of branding isn’t just about heritage—it’s about evolution. Recently, Nike reframed its iconic tagline, “Just Do It,” into the provocative and compelling “Why Do It?” campaign to engage a new generation of athletes.
This shift illustrates the power of brand identity to stay relevant while staying true to core values. In our world of digital marketing, it shows how a simple, strategic change in brand messaging can resonate powerfully in today’s cultural moment.
Why Nike’s Slogan Reframe Matters for Brand Identity
For nearly four decades, “Just Do It” symbolized determination and grit. But as Nike’s CMO Nicole Graham put it, “Why Do It?” reframes greatness as a choice—not an outcome—empowering young athletes under sociopolitical and economic pressure.
This strategic pivot demonstrates:
How a familiar slogan can be refreshed to spark deeper emotional connection
Why adaptive brand messaging matters for evolving audiences
What thoughtful brand strategy can achieve when rooted in purpose
Brand Audits—Your Pathway to Strategic Clarity
Shifts like Nike's come from deep insight, not impulse. A brand audit offers that insight.
At Italia Designs, we guide clients through comprehensive audits that assess:
Visual and messaging consistency across platforms
How current brand identity aligns with evolving values and goals
Opportunities to refine slogans, tone, or imagery for long-term relevance
A structured audit helps brands refresh—or completely reframe—their identity with confidence.
Building Resilient Brand Identity with Italia Designs
Nike’s recent campaign sets a compelling example. To achieve similar strategic clarity, brands need a partner who understands how branding, digital marketing, and strategic storytelling intersect. Italia Designs is that partner.
From brand audits to website redesign, content creation, SEO, social media, and paid advertising, we help clients build identities that are consistent, current, and meaningful. Explore our success stories to see how this integrated approach transforms presence into impact.
Ready to Refresh Your Brand Identity?
If you're considering a slogan update, or simply ensuring your brand messaging aligns with your values and next-gen audiences, we’re here to help. Let’s start with a brand audit and map a strategy that works for today and tomorrow.
Contact us today for a free brand audit consultation and begin redefining your legacy with clarity and confidence.
Let's create something timeless.
📞 (631) 445-3675
,
